Columnist Pratik Dholakiya shares the 16 technical SEO issues he sees most frequently. Even the most experienced SEO professionals can sometimes overlook these common issues!
SEO is more than inbound marketing. There’s massive overlap, but there’s a technical side to SEO that sometimes gets neglected, especially by casual followers of the industry.
As somebody who spends a great deal of time looking at sites searching for opportunities to optimize, I notice patterns that creep up often: technical mistakes that show up again and again.
Let’s go over these mistakes. If my experience is anything to go by, odds are high you’re making at least one of them.
1. Nofollowing your own URLs
There comes a time in every SEO’s life when they need to keep a page hidden from the search results — to prevent duplicate content issues, to hide member areas, to keep thin content pages out of the index, to hide archives and internal search result pages, during an A/B test and so on. This is perfectly innocent, perfectly noble and perfectly necessary. However…
… do not use the “nofollow” tag to accomplish this!
The “nofollow” tag doesn’t prevent pages from being indexed by the search engines, but it does ruin the flow of PageRank through your site.
For the very same reason, you should not attempt to sculpt the flow of PageRank through your site by using the “nofollow” tag. Let me explain.
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How about you? Any common mistakes I missed?
